Sustainable Tourism Toolkit: A practical guide for Australian tourism businesses
Sustainability is essential to the future success of every tourism business. Being sustainable can benefit businesses in the visitor economy by:
reducing costs and improving profitability
protecting Australia’s natural and cultural assets by reducing carbon emissions
making businesses more resilient as they adapt to climate change
improving reputation and relationships with customers, staff, local communities and suppliers.
The Sustainable Tourism Toolkit has clear and simple advice to help tourism businesses become more sustainable. Nationally agreed, it is applicable for small to medium-sized tourism businesses across Australia.
Key points
Tourism data shows that 74% of travellers are looking for more sustainable options (Source: Booking.com, Booking.com Sustainable Travel Report 2023). The Sustainable Tourism Toolkit helps small to medium-sized tourism businesses respond to this consumer demand.
The Toolkit is an easy-to-read guide about:
why businesses should embrace sustainability
taking a managed approach to sustainability
respecting culture
creating positive social impact
environmental and climate action in tourism
promoting a business’s sustainability story.
The Toolkit was produced by:
Austrade in cooperation with Tourism Australia and all state and territory governments
EarthCheck, a world-leading certification and advisory organisation for sustainable tourism.
The Australian Government, and state and territory governments participated through an Australian Standing Committee on Tourism (ASCOT) working group. Austrade leads ASCOT.
A simplified online version of the Sustainable Tourism Toolkit has also been produced in partnership with business.gov.au.
Contact
For more information about the National Sustainability Framework for the Visitor Economy, email visitoreconomy@austrade.gov.au.
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