How do Google and Bing decide which 10 websites to place on page one of their search results pages and why do some businesses appear higher than others?

There’s a science behind ranking well on search engines. Achieving and maintaining a high ranking for strategically important keywords is like exercising a muscle or learning a language: it requires constant work to get results.

Join us for our SEO workshops and programs as we demystify how search engines work and what small businesses can do to slowly but surely climb the rankings ladder.

Facebook is an effective, low-cost platform for reaching new customers in new markets. Come and learn best practices and tactics to transform your Facebook presence into a powerful marketing tool that contributes to your bottom line.

Join us for an interactive workshop loaded with plenty of examples of regional businesses to help you understand Facebook's ranking algorithm so you can improve your chances of getting your posts into your customers' Facebook newsfeed!

How do you get your customers' attention on Facebook and Instagram when every other business is trying to do the same?

All you need is a laptop to join this hands-on, practical workshop to learn how to design graphics for more effective social media as well as printed materials such as invitations using leading platform Canva.

Getting online and growing is one thing but customers expect businesses to adhere to cybersecurity best practices to protect their personal data from malicious actors.

Whether you are a new or established business we can guide you through cybersecurity basics at any stage of your business journey.

Join our workshop and start your journey towards a safer presence online.

Email marketing is a very under-rated marketing tactic and small businesses, community groups and sporting clubs are missing out if they're not nurturing relationships by email.

How many times have you thought “I didn’t know that news, offer or event was on!” only for someone to say “but we put it on Facebook!

The facts:

• everybody has an email address.

• the effectiveness of social media is mixed because “algorithms” control who sees your content, not you, so social media is not necessarily the best or only channel for your most critical messages.

This important workshop topic is spread over 3 sessions:

• Introduction to email marketing and how to design a newsletter or campaign.

• Finalise newsletter/campaign designs, build a distribution list of addresses and send!

• Measuring the success of your email from week 2 and building sign up forms.

Join our hands on email marketing workshop series and reinforce your marketing with this tried and true tactic.