Search Everywhere Optimisation

The way people search for products and services has changed and the days on Google being the only game in town are over.

Social media platforms such as YouTube, Instagram, Facebook, Twitter, TikTok and LinkedIn have become legitimate search engines themselves, with one report claiming 40% of young people turn to TikTok and Instagram for search purposes instead of traditional search engines.

Generative Artificial Intelligence (GenAI) has also had a profound effect on the way people search for information over the past 12 months. Chances are you have, by now, searched for the answer to a question using OpenAI's ChatGPT, Microsoft's Co-Pilot, Google's Gemini or maybe even Anthropic's Claude.

You've heard of SEO, now prepare for the emergence of Generative engine optimization (GEO) which is the practice of optimising the content you create to be discoverable by generative AI models!

Google has since released AI Overviews in the US. These AI-generated summaries provide quick answers to search queries by summarising content from multiple websites, eliminating the need to click through various links.

TLDR - Create unique, engaging and informative content about your business/industry and become familiar with ways to repurpose and optimise your content to appear on various platforms where customers spend their time.

Has this piqued your interest? Now dive deeper

If you're interested in new and different ways to market your business into the future I highly recommend you read Search Engine Journal's article Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google. 

Regional Rising can guide your business to better understand and navigate the fractured landscape of marketing and help you develop a strategy to grow online. Check out our services and contact us if you'd like to have a chat.